‘GRACEDBYGRIT’ Announces Crowdfunding Campaign

Women’s Athletic Apparel Company seeks to raise $20,000 to fund the grand opening of first retail store

GRACEDBYGRIT, a San Diego, California based women’s athletic apparel brand offering high-performance activewear designed for land and sea, has launched a crowdfunding campaign.

GRACEDBYGRIT, founded in 2013, by two female entrepreneurs, Katharine Nowlan and Kimberly Caccavo. GRACEDBYGRIT designs and manufactures athletic clothing that fits well, offers UPF 50+ sun protection and comes with a safety whistle. The crowdfunding campaign aims to raise $20,000 to fund the opening of the company’s first retail store, in the city where the business was founded: Solana Beach, California.

“We are so excited about our first retail store and want people to learn about it through our Crowdfunding,” said Caccavo, “We started this company to make women look, feel and perform better. We encourage women to face their gritty moments and sweat their way through them; it is grit that often gives us grace.”

The co-founders of GRACEDBYGRIT selected PLUM ALLEY as their crowdfunding platform because Plum Alley has a laser-focus on women-owned businesses. Deborah Jackson, a female entrepreneur and a former finance executive.

“Rarely have I come across a company whose goals and vision align so perfectly with those of Plum Alley. Incredibly driven, engaging, and exciting, Kimberly and Kate embody what it means to be female entrepreneurs,” said Jackson.

The GRACEDBYGRIT 30-day campaign commenced May 12, 2015, with a goal of raising $20,000. With each donation, supporters receive rewards including GRACEDBYGRIT apparel, a weekend adventure with the GRACEDBYGRIT jeep and designing and naming your own pair of capri leggings which will retail within the line.

“We have a smart team working hard to build GRACEDBYGRIT. We make premium athletic apparel and empower women. This first retail store is another example of how ambitious we are and that we will do what it takes to make it happen,” said Nowlan.


GRACEDBYGRIT, a California based women’s athletic apparel brand offering high-performance activewear fit for land and sea. Founded in 2013 by Kimberly Caccavo and Katharine Nowlan, the brand introduced multi-functional UPF+ 50 styles made for a variety of activities including yoga, surfing, hiking, paddle boarding and running. Products are sold online and at specialty retail stores.

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