When millions of people saw Freaker USA founder Zach Crain on ABC’s Shark Tank, the first thing they noticed were his zany antics, his wild beard, and his rambunctious yet business-savvy charm. What they may have missed was his commitment to keeping jobs in the US.
One of the wildest contestants ever on ABC’s Shark Tank, Zach Crain, founder of Freaker USA is returning to Kickstarter, where his 2011 video was hailed as “the holy grail of Kickstarter videos” by the crowdfunding site itself. Starting New Year’s Day, Freaker USA aims to raise $250,000 in 40 days to begin production on Freaker Feet, the company’s high-quality line of socks that are 100% designed, sourced, and manufactured in the USA. The 6-minute video pitch is the company’s most outrageously entertaining video production yet.
The campaign raised $12,000 after being live for only 4 hours.
Freaker USA’s quirky line of ultra-stretchy beverage insulators, called Freakers and also made in the USA, can now be found everywhere from independent gift shops and boutiques to major national retailers. The company is expanding into socks, an import-dominated industry, in order to further support manufacturing in America.
Freaker Feet’s Kickstarter page shows the anatomy of their domestically produced socks, with the names and locations of the American cotton spinners, mills, dyers, and packagers that will create them—and who will ultimately reap economic benefit from the campaign.
“Let’s team up! Let’s go after the sock industry that’s 99% overseas,” says Freaker USA founder Zach Crain. “Socks don’t need to have a 20,000 mile footprint. Let’s bring these jobs home.”
Freaker Feet will have 127 sock designs in total, including officially licensed collegiate, boutique styles, a design for each of the 50 States, and one for almost every football fan.