FOBO launched an Indiegogo crowdfunding campaign in September order to bring their “All Bluetooth Smart Tire Pressure Monitoring System” to market. Since launch, the excellent crowd response has made their campaign surpass expectations.
FOBO Tire launched a crowdfunding campaign on September 1st in order to introduce their ‘Bluetooth Smart Tire Pressure Monitoring System’ to the public. Since launch, the company has dramatically exceeded their initial funding goal in less than half of the campaign duration time-frame. To date, they are standing at 425% of their initial goal, and the campaign shows no signs of slowing down. The FOBO Tire device has gathered news and media attention throughout the world due to the company’s claim of being “the world’s first all Bluetooth Smart Tire Pressure Monitoring System”. The device is essentially peace of mind for travelers, in a very small package.
FOBO’s senior manager, Jonathan Ho, commented that this amazing worldwide response has taken them by surprise. Ho said the team is very pleased with the reaction they are receiving, and believes that “FOBO Tire has gained market acceptance so quickly because it is the first Bluetooth Smart TPMS that provides 24/7 tire pressure monitoring, and works directly with a user’s smartphone (iOS & Android) even when the car’s ignition is switched off.” An added bonus is the fact that the FOBO Tire smartphone app can simultaneously monitor up to 20 cars, which means a parent can keep an eye on their spouse’s car, their own car and the kids’ cars at the same time. Or a company can keep an eye on all of their company cars, ensuring proper tire inflation and enabling them to address an issue before a problem arises or before the next person needs to use the car.
According to Ho, “existing Bluetooth TPMS solutions on the market use 433MHz radio frequency from the tire sensor which is then channeled through a Bluetooth transmitter powered by the car battery. The drawback of such solutions meant that it could not provide tire pressure reading when the car ignition is switched off.” However, with FOBO Tire’s all Bluetooth Smart connection, this is not a problem. “The tire sensors can connect directly to the smartphone and give real time reading, anytime around the clock.” The team believes that this is one of the features making their campaign so successful. People like the idea that their car tires are being monitored, even when they are not in the driver’s seat. The idea that a user can get a flat or a soft tire taken care of long before they are late for work is a big selling point to most people.
With the overwhelming response and feedback the team is receiving on Indiegogo, FOBO has decided to expand their line and recently announced FOBO Bike for 2 and 3 wheelers. This will give owners of these vehicles the same 24/7 real-time tire pressure monitoring that car owners will have. Both FOBO Tire and FOBO Bike are still available on Indiegogo at promotional prices until October 16th 2014. FOBO is committed to their November 2014 delivery of FOBO Tire, and March 2015 delivery of FOBO Bike. Full details can be found on the Indiegogo campaign page.
FOBO is owned and operated by a group of specialist who focus on integrating the latest Bluetooth technologies into innovative electronics products. Their newest innovations are FOBO Tire and FOBO Bike which are both designed and manufactured in Malaysia.